Imagine these two all-too-common scenarios.
Your health coaching client receives a push notification on their phone. “New: You’ve Got a Newsletter from Your Health Coach!” Without even opening it, he pushes DELETE.
A woman is browsing the web in search of information online about mindful eating. She comes across dozens of blog posts written by nutritionists, health coaches, foodies, and doctors. Among the choices is the blog you wrote detailing your experience with mindful eating, but you don’t get a click from her—not even the title catches her attention.
Clearly, both scenarios described above are precisely what you want to avoid after you’ve invested time and money into creating content that is meant to drive engagement and sales.
If you feel like this is happening to you, and your digital marketing strategy has a sales component driven by content engagement, then it is time to revise