How to Create Written Content People Want to Read

Imagine these two all-too-common scenarios.

Scenario 1:

Your health coaching client receives a push notification on their phone. “New: You’ve Got a Newsletter from Your Health Coach!” Without even opening it, he pushes DELETE. 

Scenario 2: 

A woman is browsing the web in search of information online about mindful eating. She comes across dozens of blog posts written by nutritionists, health coaches, foodies, and doctors. Among the choices is the blog you wrote detailing your experience with mindful eating, but you don’t get a click from her—not even the title catches her attention. 

Clearly, both scenarios described above are precisely what you want to avoid after you’ve invested time and money into creating content that is meant to drive engagement and sales.  

If you feel like this is happening to you, and your digital marketing strategy has a sales component driven by content engagement, then it is time to revise

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Careers in Employee Health and Fitness: Grad Spotlights

Since May is Global Employee Health & Wellness Month, we’re highlighting two AFPA graduates who made their dreams possible and began working in the corporate and employee wellness space.

Katie Jensen

Tell us about your background. How did you get into a health and fitness career?

Like a lot of people, I was pretty active as a child and played sports in school, but after college and starting to work full time, my fitness definitely took a back seat.  After quite a few years of working in retail and developing some bad habits and a high amount of stress, I started working out again in my own home to try to regain my health.  Once I realized how good it felt to be fit and healthy again, I decided it was time for a career change, and I looked into personal training certifications.  That was back in 2009, and I

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Workout for Your Community with Youfit

Though we’re socially distancing these days, there are still things we can do to strengthen our communities while staying active. At Youfit Health Clubs, we’re offering our members LES MILLS On Demand streaming fitness classes to bring the gym home, but there are some extra exercises you can do that also help your community while staying within social distancing guidelines. 

Here are some of our favorite workouts that also work for strengthening your community.

Trade the treadmill for your neighbor’s yard by helping with their yard upkeep if they’re not feeling well enough to do so right now. This is a no contact cardio exercise that can go a long way for the neighbor you’re helping. 

If you typically enjoy exercise machines that help build muscle or you’re a fan of weights, this exercise is the one for you! While you’re already at the grocery store for your own shopping,

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Tools and Tips for Bringing Your Coaching Business Online

Now more than ever, as we experience a global pandemic with the expansion of the Coronavirus, we realize how intimately connected we are to one another.

With an increasing need for social distancing to protect the most vulnerable members of our community from getting ill, we’ve maintained our connectedness and met our needs through a digital connector: the internet. 

Thank goodness for online services that meet our everyday needs and keep us sane (I see you, Netflix!). 

Your roles as health, wellness, and fitness coaches in this worldwide phenomenon aren’t moot. You have valuable knowledge and offer life-changing services that keep people healthy and making good choices. As a health and fitness coach, you have the ability to offer this knowledge to adapt to any given situation, even unprecedented ones like a global pandemic. 

If your business is up and running, we’re going to tell you something you already know,

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